MAST FM 103 Received Brand of the Year Award.

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04 June 2010
Posted in Mast Karachi

FM 103 named Brand of the Year 2009

Even though, television has completely overshadowed its predecessor as a broadcasting channel, still the numbers of radio listeners is immensely growing over the years. Despite the ever growing number of television channels radio to date is considered one of the fastest means of information. The mobility of radio through cars, cell phones and other electronic gadgets has helped in increased number of radio listeners resulting in rigorous competition between radio channels. All the efforts of radio channels are towards attracting large listenership for their FM networks.

The bombardment of FM stations in the last couple of years has left the listeners with a wide variety of programs to choose from. In this cobweb of FM Stations to leave an impact on its listeners and let them be glued to the same station is not an easy task. However Mast FM 103 stands proud today to have the largest number of listeners in the country and being the brand for the year 2009. Being nominated as the Brand of the year in present times where competition is tough is not only a challenge but a difficult task to attain. However FM 103 has no doubt created an impact on its listeners resulting into being one of the leading FM network of the country with its high quality programs and meaningful contents which are being offered to the listeners nonstop. FM 103 which was just another radio station for listeners to tune has emerged as a brand which is no doubt a big achievement for the station. The credit for this achievement no doubt goes to its able management, hard working and efficient staff and quality anchors and RJ’s who keep entertaining the people and let them forget their tensions and day to day hardships of life.

It is not so long ago that FM 103 came into existence If we go down the memory lane it was just April 2004 when Mast FM 103 first aired its transmission for the listeners of Karachi, Lahore, Multan & Faisalabad today nearly after six years of continuous struggle and perseverance it stands proud as one of the most popular FM channel of the country. This acclamation of being the most popular FM channel of the country is not self acclaimed but it has been proven by statistical research carried out and as per the survey it has been proven that FM 103 has left behind other FM networks in the race to provide continuous entertainment to its listeners reaching to majority areas of the country.

As today effective MAST’S transmission covers almost 47 different cities, towns and areas besides the four cities with which it first started its transmission. The signal loop in these major four cities extends up to 120 kms from one corner to the other corner and covers a listenership of about 35 million individuals across the country. It was launched with Revolutionary Transmitting Technology for 24 hours highly entertaining transmission throughout the day, 7 days a week and 365 days a year. This revolutionary technology has indeed brought a revolution in Radio broadcast as people who had once forgotten what it was like to listen to a radio channel started listening to FM 103 bringing radio back to life and also providing a platform to other radio networks to get into healthy competition.

Mast FM 103 has established its place as a listener’s first choice in a very short span of time by providing quality and variety to its listeners through unique programs, wealth of information and melodious music catering to diverse tastes of its listeners. FM 103 is not just for a particular class, age group, segment or language but it aims to entertain and inform every segment of our society. Its programs are unique in its content and value the diversity in our society by offering them in various languages meant for people with different backgrounds.

If we say that Mast FM 103 indeed makes one go mast it would not be wrong as it completely blows your mind through not just Pakistani pop music but as well as the Indian, UK bhangra pop, latest film hits, ghazals and folk songs for listeners of all ages. Numerous competitions, phone ins and valuable gift offerings make its programs further more innovative and interesting for the audiences resulting in increased number of listenership.

The young at heart listeners of Mast FM 103 include people from every walk of life whether male or female, office goers to university students, executives to house wives thus whoever listens to the radio is tuned in to the station this is not just a claim but it is acclaimed by top multinational companies of the country. Leading survey group such as Group M has declared that Mast FM 103 is indeed the most popular and number one radio network of the country.

The fan following of its programs reflect the impact they have on society and the influence it makes on the lives of people. If you listen to any program of FM 103 you will come across huge number of calls and sms reflecting the liking of people for the many program FM 103 has to offer. The choice of programs, hosts, guests presenting and addressing various issues and topics indicate the effort put in by the team of the station. The dedication and commitment of people at FM 103 to have the radio station as a companion to its listener is indeed admirable.

However one must also note that Mast FM 103 is not at all just about entertainment it is also a source of information with 19 hourly news bulletins being aired from 06.00 a.m. till 12 a.m. presentation of Current Affairs Programs is another exclusivity Mast FM 103 which it takes pride in Analyses, Special Reports and Sports programs is another unique selling point for its listeners as they are presented by some most popular presenters of FM community.

Whether you are stuck at a traffic jam or you are feeling alone at your home one can always tune into FM 103 and be updated with the latest information in politics, fashion, health, education, weather and what not.

Shows such as Bholay Na Kabhi, Music on Wheels, The Sahir Show, Café Karachi, Shehriyat, Punjabi Bhangra, Friday Hungama are just some of the many programs that have marked the niche among the listeners of FM 103. From morning to night any time and any where the numerous programs being offered by Mast FM 103 engages its listeners and serves as a true companion to them.

Over the years Mast FM 103 has proved that it is now not just a radio channel but a brand that envisages people’s interest and strives to adhere to this commitment of providing nonstop entertainment to its listeners. By being brand of the year more responsibility lies on FM 103 to keep excelling and managing quality and content of its programs. It commits to its audience that it will continue to meet the expectations of its listeners and will keep up to its motto of entertaining, informing and amusing the people more and more in the years to come.